Begin Well - Web Design and Development for the Small Business

My billing statement from my auto loan provider came yesterday with all kinds of attention being drawn to the "NEW" statement and it's amazing new features. Features?  For a loan statement?  Yikes.

When you're dealing with something as simple as a paper form that only needs to tell me simple things:

1. How much I have to pay right now
2. How much I have left to pay
3. Who I have to pay (and how to contact them)
4. Account activity
5. Other account details like the account number, interest rate, etc.

Nevermind the fact that when a static physical object's "features" are being promoted.  The touted "features" are all of these things you EXPECT to see on your statement.  There's no interaction, no bells and whistles, nothing fancy.  Just the info I need, plain and simple.  It's not unlike an architect cheering his new building's "non-collapse" feature.

By the way, missing from these amazing new features is 

1. My interest rate
2. The website where I can pay online
3. The previous month's activity

When it comes to being the evangelist, better to save the celebrating for special occasions, so as not to become the boy who cried EXCITING EVENT over something really boring.